Responsiveness to Te Tiriti O Waitangi
We acknowledge the distinct status of Māori as tangata whenua and are committed to partnerships that acknowledge the principles of Te Tiriti O Waitangi and He Whakaputanga.
Māia Collective was created from a simple but powerful belief. Our kaupapa is grounded in the understanding that every wāhine carries her own mana, her own story, and her own potential – and sometimes all she needs is a safe space, gentle guidance, and the right people beside her.
We do not instruct, fix, or direct. We support, nurture, and walk alongside.
Our kaupapa create space for wāhine to reconnect with who they are, heal from what they've carried, and unlock everything they already have within them. Through shared experiences, meaningful kōrero, and the strength of community, we help wāhine build confidence, resilience, and long-lasting change – not only in their own lives, but throughout their homes and whānau systems.
Everything we do is shaped by kaupapa Māori values and the holistic wellbeing model of Te Whare Tapa Whā – wairua, hinengaro, tinana, and whānau – supporting wāhine to grow in a balanced, sustainable way.

Our mission
To cultivate a kaupapa Māori ecosystem of mana enhancing initiatives that strengthen connection, grow leadership, nurture wellbeing, and advance equity for wāhine, whānau, and communities, because a flourishing Aotearoa begins with flourishing wāhine and whānau.
This is nation building grounded in kaupapa Māori values, for the benefit of the whole motu.
Ngā hoa mahi
Kaupapa Māori Midwifery Maternal Care
Psychological Services
Our values
We take a gentle, relational and strengths-based approach to every kaupapa we hold. Our work is built on our core values:
We acknowledge the distinct status of Māori as tangata whenua and are committed to partnerships that acknowledge the principles of Te Tiriti O Waitangi and He Whakaputanga.
We exercise aroha to all, and have a non-judgmental mandate – a responsibility to view wāhine, their whānau, and their hauora through equitable lenses. We have an understanding of trauma and mana-informed approaches and conduct ourselves in ways that are mana-enhancing to all.
We guard all stories and information shared and consider these stories as taonga. The stewarding of information is bound by confidentiality and we are transparent with data governance and sovereignty.
People are our highest priority. We believe manaakitanga in its purest form elevates the mana of others, cares for others' physical, emotional, and spiritual needs, and leaves one thinking about their own mana, not ours.
Whakapapa describes a range of connections – genealogy, social and ecological relationships, cultural histories, family traits, ancestral inheritances. Everything has a whakapapa. Whakapapa literally means “to make layers” – there are many layers that ultimately connect us to each other.
Our kaimahi


Founder + Kaitiaki CEO
He uri ahau nō Ngāpuhi nui tonu.
Growing up next to the moana, and being a little haututu amongst the pipi beds at Mahinepua, it was probably inevitable that I would end up pursuing a Masters degree in Marine Science.
As a young Māori teen māmā, my research explored benthic ecosystem resilience – disturbance recovery dynamics – and how climate change could affect pipi, along with many other organisms and processes that exist within that ecosystem. One of the things that became clear through that work was this: resilience in the benthic ecosystem is context specific. Recovery depends on the conditions surrounding it.
After a separation and divorce, my focus shifted from the marine ecosystem to the human ecosystem. Not surprisingly, the same principle applies. The resilience of people, whānau, and communities is also context specific. In ecology, recovery cannot occur when disturbance continues, and we need bioturbation – bioturbators oxygenating, breathing life into ecosystems. Similarly, whānau and communities cannot flourish while structural and systemic disadvantage remain embedded within the systems around them, and we need people, communities, and kaupapa that breathe life in order for our collective wellbeing.
Not long after Covid, Māia Collective was founded. A kaupapa Māori charity that is a wellbeing ecosystem. Our kaupapa is unapologetically mana-centred, He Whakaputanga and Te Tiriti led, and exists to perpetuate empowerment and intergenerational transformation.
From pipi to people, the mahi is the same. We exist within an ecosystem that is interconnected and we all have a part to play in the collective wellbeing of generations now and yet to come. Let's breathe life into the nation by returning to systems that have worked across generations, collaborating, and leaving people thinking about their mana, not our own.
He hakatauaki nā Whaea Christina Te Namu (Ngāpuhi): "E tū māia i tō mana."

Clinical Counsellor
Ko au te uri o Tainui, Ngāti Awa me Te Arawa.
I am a proud uri of Tainui, Ngāti Awa and Te Arawa, raised in Arapuni village in the mighty South Waikato. Tāmaki Makaurau has been home since 2004, and I have been a Kaiārahi at Māia Collective since its inception in 2021.
I hold a Bachelor of Applied Counselling and am a Registered Provisional Counsellor with the New Zealand Association of Counsellors (NZAC). As the Clinical Counsellor at Māia Collective, I champion wāhine through culturally responsive, strengths-based practice. My mahi is mana-enhancing, wairua-led and trauma-informed, grounded in holistic Māori hauora models.
I am deeply committed to strengthening mana motuhake and supporting the wellbeing of Māori and Pasifika whānau.
My passions lie in wāhine empowerment and hauora. I am currently learning about Taonga Pūoro, with a moemoeā to weave the healing taonga of sound into my therapeutic mahi, honouring the connection between wairua, wellbeing and healing.

Programme Manager
He uri ahau nō Ngāti Hamoa me Ngāti Tiamana.
Aayla is of Samoan, Chinese and German whakapapa and was born and raised in South Auckland. She and her tāne have three beautiful tamariki together.
Aayla became a teen mum, and her life experiences have shaped her passion for supporting young people, whānau, and communities to thrive.
She studied business, majoring in strategy, and holds qualifications in Project management, communications and Te Reo me ona Tikanga Māori. Aayla works as Programme Manager at Māia and also as a freelance consultant across business, education and community development sectors. Alongside her mahi, she also holds a number of leadership roles across community, sport, and church spaces.
Outside of mahi, you'll usually find Aayla at the netball courts, by the moana or spending time with whānau and friends.

Puāwai / Āwhinatanga Kākano Coordinator
He uri ahau nō Te Rarawa.
Jen (Te Rarawa) is a South Auckland-born and raised advocate dedicated to cultural reclamation, community leadership, and language revitalisation. Grounded firmly in her māoritanga, Jen leverages her deep understanding of tikanga to strengthen whānau well-being and cultivate environments where Māori identity can thrive.
A proud māmā of four, she holds a Level 6 Diploma in Te Aupikitanga o Te Reo Kairangi (Te Reo Māori), driving her commitment to intergenerational language reclamation within both her home and community.
Jen is particularly passionate about uplifting and empowering wāhine, viewing their growth as central to community healing and the confidence of future generations.

Finance Manager
He uri ahau nō Ngāti Tapuika.
Nicola is of Ngāti Tapuika whakapapa. Grounded in the strength of her whānau and the values passed down through generations, she continues to walk a path that reflects connection, resilience, and growth.
Nicola is a qualified accountant, having completed a Bachelor of Accounting. Through her mahi, she brings a strong sense of dedication, integrity, and care, supporting individuals and whānau to build financial confidence and stability. She is passionate about creating positive outcomes and empowering others through her knowledge and skills.
Nicola continues to grow her mātauranga and professional journey, with the aspiration to make a meaningful difference for her whānau and wider community. She is committed to ongoing learning and is proud to be on her journey of development and purpose.

Āwhinatanga Kaiārahi Coordinator
He uri ahau nō Ngāpuhi me Te Rarawa.
Ko Sadelle Rosheen ahau, he uri nō Ngāpuhi me Te Rarawa. I was raised in the Hokianga and have been living in Auckland for the last 30 years.
I am passionate about hauora, Rongoā Māori, personal development and creating spaces where wāhine feel safe, connected and empowered to grow.
I work for a Māori organisation within the Finance department. I have a Bachelor of Business in Accounting and I'm currently studying for my Diploma in Rongoā Māori. I bring together my learning, lived experience and passion for whānau wellbeing through facilitation, kōrero and connection.
I am also the founder of Te Ata Māhina, a kaupapa supporting wāhine to begin their day with intention, gratitude, movement, connection and a strong foundation in hauora. Alongside this, I run my online health and wellness business.
As part of Māia Collective, I am honoured to support wāhine to recognise their strengths, build confidence and move forward with purpose.
Pōari · Our Board of Trustees
Māia is guided by a pōari of five trustees – strong governance, strategic direction, and kaitiakitanga of our kaupapa, tikanga, and founding values.