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Maia Collective
Mō mātou · About Māia

When you uplift a wāhine, you uplift her whānau, her community, and the generations that follow.

Māia Collective was created from a simple but powerful belief. Our kaupapa is grounded in the understanding that every woman carries her own mana, her own story, and her own potential – and sometimes all she needs is a safe space, gentle guidance, and the right people beside her.

We do not instruct, fix, or direct. We support, nurture, and walk alongside.

Our kaupapa create space for wāhine to reconnect with who they are, heal from what they've carried, and unlock everything they already have within them. Through shared experiences, meaningful kōrero, and the strength of community, we help wāhine build confidence, resilience, and long-lasting change – not only in their own lives, but throughout their homes and whānau systems.

Everything we do is shaped by kaupapa Māori values and the holistic wellbeing model of Te Whare Tapa Whā – wairua, hinengaro, tinana, and whānau – supporting wāhine to grow in a balanced, sustainable way.

Wāhine of the Māia Collective whānau gathered together

Our mission

Why we do this mahi.

To cultivate a kaupapa Māori ecosystem of mana enhancing initiatives that strengthen connection, grow leadership, nurture wellbeing, and advance equity for wāhine, whānau, and communities.

Our values

Gentle, relational, and strengths-based.

We take a gentle, relational and strengths-based approach to every kaupapa we hold. Our work is built on our core values:

Responsiveness to Te Tiriti O Waitangi

We acknowledge the distinct status of Māori as tangata whenua and are committed to partnerships that acknowledge the principles of Te Tiriti O Waitangi and He Whakaputanga.

Aroha

We exercise aroha to all, and have a non-judgmental mandate – a responsibility to view wāhine, their whānau, and their hauora through equitable lenses. We have an understanding of trauma and mana-informed approaches and conduct ourselves in ways that are mana-enhancing to all.

Kaitiakitanga

We guard all stories and information shared and consider these stories as taonga. The stewarding of information is bound by confidentiality and we are transparent with data governance and sovereignty.

Manaakitanga

People are our highest priority. We believe manaakitanga in its purest form elevates the mana of others, cares for others' physical, emotional, and spiritual needs, and leaves one thinking about their own mana, not ours.

Whakapapa

Whakapapa describes a range of connections – genealogy, social and ecological relationships, cultural histories, family traits, ancestral inheritances. Everything has a whakapapa. Whakapapa literally means “to make layers” – there are many layers that ultimately connect us to each other.

Our kaimahi

The wāhine leading Māia day-to-day.

The Māia Collective kaimahi together at the MAS Foundation awards
The Māia kaimahi. Photo courtesy of MAS Foundation.
Aysha Peters

Founder + Kaitiaki CEO

Aysha Peters

He uri ahau nō Ngāpuhi nui tonu.

Growing up next to the moana, and being a little haututu amongst the pipi beds at Mahinepua, it was probably inevitable that I would end up pursuing a Masters degree in Marine Science.

As a young Māori teen māmā, my research explored benthic ecosystem resilience – disturbance recovery dynamics – and how climate change could affect pipi, along with many other organisms and processes that exist within that ecosystem. One of the things that became clear through that work was this: resilience in the benthic ecosystem is context specific. Recovery depends on the conditions surrounding it.

After a separation and divorce, my focus shifted from the marine ecosystem to the human ecosystem. Not surprisingly, the same principle applies. The resilience of people, whānau, and communities is also context specific. In ecology, recovery cannot occur when disturbance continues, and we need bioturbation – bioturbators oxygenating, breathing life into ecosystems. Similarly, whānau and communities cannot flourish while structural and systemic disadvantage remain embedded within the systems around them, and we need people, communities, and kaupapa that breathe life in order for our collective wellbeing.

Not long after Covid, Māia Collective was founded. A kaupapa Māori charity that is a wellbeing ecosystem. Our kaupapa is unapologetically mana-centred, He Whakaputanga and Te Tiriti led, and exists to perpetuate empowerment and intergenerational transformation.

From pipi to people, the mahi is the same. We exist within an ecosystem that is interconnected and we all have a part to play in the collective wellbeing of generations now and yet to come. Let's breathe life into the nation by returning to systems that have worked across generations, collaborating, and leaving people thinking about their mana, not our own.

He hakatauaki nā Whaea Christina Te Namu (Ngāpuhi): "E tū māia i tō mana."

Kaiārahi Coordinator

Romaiye Vanderlaan

Māori Counsellor · NZAC Provisional Member.

Provisional NZAC Counsellor with a Bachelor of Applied Counselling. Recognised with seven Top Student Awards in counselling papers, including Top Student across all Level 7 (Year 3) papers.

I bring 200+ hours of counselling experience within kaupapa Māori social services. My practice is mana-enhancing, trauma-informed, and grounded in holistic Māori and western hauora models. I am committed to strengthening mana motuhake and well-being for Māori and Pasifika whānau.

Currently, I work as the Kaiārahi Coordinator at Māia Collective, championing wāhine through culturally responsive and strengths-based practice.

With 13+ years of nationwide business development and relationship management experience, I bring strong engagement, leadership, and professional integrity to my counselling work. I welcome counselling opportunities, hauora collaboration, and kaupapa-aligned partnerships – please feel free to connect.

Programme Manager

Aayla Peebles

Aayla is of Samoan, Chinese and German whakapapa and was born and raised in South Auckland. She and her tāne have three beautiful tamariki together.

Aayla became a teen mum, and her life experiences have shaped her passion for supporting young people, whānau, and communities to thrive.

She studied business, majoring in strategy, and holds qualifications in Project management, communications and Te Reo me ona Tikanga Māori. Aayla works as Programme Manager at Māia and also as a freelance consultant across business, education and community development sectors. Alongside her mahi, she also holds a number of leadership roles across community, sport, and church spaces.

Outside of mahi, you'll usually find Aayla at the netball courts, by the moana or spending time with whānau and friends.

Kairuruku Puāwai · Puāwai Coordinator

Jenny Snowden

Jen (Te Rarawa) is a South Auckland-born and raised advocate dedicated to cultural reclamation, community leadership, and language revitalisation. Grounded firmly in her māoritanga, Jen leverages her deep understanding of tikanga to strengthen whānau well-being and cultivate environments where Māori identity can thrive.

A proud māmā of four, she holds a Level 6 Diploma in Te Aupikitanga o Te Reo Kairangi (Te Reo Māori), driving her commitment to intergenerational language reclamation within both her home and community.

Jen is particularly passionate about uplifting and empowering wāhine, viewing their growth as central to community healing and the confidence of future generations.

Finance Manager

Nicola Graham

Nicola is of Ngāti Tapuika whakapapa. Grounded in the strength of her whānau and the values passed down through generations, she continues to walk a path that reflects connection, resilience, and growth.

Nicola is a qualified accountant, having completed a Bachelor of Accounting. Through her mahi, she brings a strong sense of dedication, integrity, and care, supporting individuals and whānau to build financial confidence and stability. She is passionate about creating positive outcomes and empowering others through her knowledge and skills.

Nicola continues to grow her mātauranga and professional journey, with the aspiration to make a meaningful difference for her whānau and wider community. She is committed to ongoing learning and is proud to be on her journey of development and purpose.

  • Sadelle Harris

    Kaiārahi Coordinator

Pōari · Our Board of Trustees

The wāhine and tāne guiding Māia.

Māia is guided by a pōari of six trustees – strong governance, strategic direction, and kaitiakitanga of our kaupapa, tikanga, and founding values.

Connect with us

Want to walk alongside, or support the kaupapa?